EDM Design & Campaign

Email remains one of the most cost-effective ways to stay in touch with customers, announce promotions and bring people back to your website. iCreationsLab helps Singapore businesses plan, design and send email marketing (EDM) campaigns aligned with their marketing objectives – from a one-off product launch to a regular monthly newsletter.

Readers respond better to well-designed emails with clear visuals than to plain blocks of text. Our designers create email templates in your brand colours and style, and every email is built to be responsive, so it displays correctly on desktop, tablet and mobile email apps.

What Our EDM Services Include

• Campaign planning – goals, audience segments, content calendar and sending schedule.
• Email template design – on-brand newsletter and promotional templates you can reuse.
• Copywriting – subject lines, preview text and body copy that encourage opens and clicks.
• Responsive HTML build and testing – checked across popular email clients such as Gmail, Outlook and Apple Mail.
• Platform setup – Mailchimp, Brevo, Klaviyo or your preferred platform, including sign-up forms on your website.
• Deliverability basics – sender authentication (SPF, DKIM, DMARC) and list hygiene to keep your emails out of spam folders.
• Automation – welcome series, abandoned-cart and follow-up emails for e-commerce and lead nurturing.
• Reporting – open rates, click-through rates and conversions, with recommendations for the next send.

Our EDM Process

1. Brief and objectives
2. Template design and copy
3. Build, test and approval
4. Scheduled send to the right segment
5. Performance review and improvements

Email Marketing and PDPA

Businesses in Singapore should only send marketing emails to people who have given consent, and every email should include an easy way to unsubscribe. We set up sign-up forms and unsubscribe handling with this in mind.

Frequently Asked Questions

Can you design the email and let our team send it?
Yes. We can deliver a ready-to-use template for your platform, or manage the whole campaign for you.

Can EDM work with our website and social media?
Yes – emails work best when they link to optimised landing pages and support your social media marketing.

Talk to us about your next email campaign.