The way people search for information is undergoing the most significant transformation since Google’s founding in 1998. Today, a growing share of your potential customers are not typing queries into a search box and scanning a list of blue links. They are asking AI systems — ChatGPT, Google Gemini, Perplexity AI, Microsoft Copilot, Claude — … Continue reading What Is GEO (Generative Engine Optimization)? A Complete Guide for Businesses